496: Jacob Pechenik on Home Grown Salads

Making growing healthy food at home fast, easy, and fun.

In This Podcast: The idea of growing 20% of your own food at home can be intimidating, but Jason Pechenik found a way to make it attainable, affordable, and fool-proof. He shares how his hydroponic Farm Stand saves water, energy, shortens time to harvest, and extends growing seasons. The most amazing part of the program is the plant suggestions by zip code and continuous coaching and reminders to add water and nutrients. Listen in for a promo code and free app that helps all food growers!

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Jacob is a passionate entrepreneur who has built a career around questioning and improving industry status quos. After graduating from MIT with a BS in Chemical Engineering he founded and led an early web-based B2B supply chain platform, a peer-to-peer derivatives trading platform, and a film finance and production company with over 30 film credits.  

But when expecting their first child, Jacob became acutely aware of limitations in our food system, and they were inspired to look into possible solutions. This passion led them to found The Farm Project, a Public Benefit Corporation whose mission is to transform our food system by engaging and empowering consumers.  

With Jacob as Founder and CEO, The Farm Project launched the hit web series “Your Food’s Roots” in partnership with ATTN: in 2017. And in the spring of 2019, the company launched Lettuce Grow, an initiative that empowers everyone to grow 20% of their own food at home.   

Visit www.urbanfarm.org/lettucegrow for the show notes on this episode, and access to our full podcast library!

496: Jacob Pechenik on Home Grown Salads