The Agile Brand™ with Greg Kihlström
Business:Marketing
#314: Design Thinking and the Customer Experience with Laurence Gonzalez, Commercial Bank at JPMorgan Chase
Today we’re going to talk about applying design thinking to the customer experience in order to improve processes and delivery, and provide more customer-centric products & services.
To help me discuss this topic, I’d like to welcome Laurence Gonzalez, Vice President of Product Insights on the Global Client Experience team within the Commercial Bank (CB) at JPMorgan Chase (JPMC).
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