Instagram: “As it is Intended to be Used”?

Well, what does that mean? Yes, it’s owned by Facebook and yes, Taylor Swift has 62 million followers, but we asked two professional photographers with hundreds of thousands of followers and a magazine editor how they use Instagram to engage their followers, interest clients, raise revenue, and keep the creative blood flowing. DSLR or smartphone? Hashtag or not? Strategies for gaining followers? More important than your webpage? Is it the most important brand in photography? These are some of t...