#62: Get Your Business Advertised For FREE…Believe It Or Not, This Actually Works!

If you are a business owner, you understand how essential it is to get your business out there. However, the cost of advertising can be too high for small companies, but this doesn’t mean that they cannot get their business advertised and earn exposure. Believe it or not, There are many ways to get your business advertised for free.

In this incredible episode, Terri Levine shares tips for writing advertising press releases for the media and writing articles for the press. Moreover, she discusses how inviting reporters to your events and sponsoring events in conjunction with media companies can also help you reach more people.

Tune in for amazing insights!

 Key Highlights From The Episode:

[0:30] Introduction to the show

[1:02] What is free advertising?

[1:44] Tips for writing advertising press releases for the media

[1:58] #1 Ensure that the press release follows The Conversion Equation

[2:15] #2 Keep the layout simple and easy to read. Remember, it’s not an ad; it is something

     of human interest to your community

[2:28] #3 Personally send the press release to any media you think is interested in human

     interest. Don’t fax them, and don’t attach it as an email. 

[3:35] #4 Ensure that your press release says something newsworthy

[5:27] Writing articles for the press

[5:38] Inviting reporters to your events

[5:56] Sponsoring events in conjunction with media companies

[6:33] Terri Levine’s final words and how to connect with her

Golden Nuggets:

• “Any media gives you free publicity, except most people don’t use it.” [1:06]
• 70-80% of your press release should be one-syllable words, easy enough that a fifth-grader can understand it. [2:04]
• Keep the layout of your press release simple and easy to read. Remember, it’s not an ad; it is something of human interest to your community [2:15]
• Teaming up with a local media company to sponsor an event gives the event a lot of publicity. [6:15]

 Let me help you grow your coaching business:

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Want More!?

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