#46 - Selling Solutions, Not SSI Technology (with Riley Hughes)

Riley Hughes is the Co-founder and CEO of Trinsic, a company which provides infrastructure for building user-centric identity products. Customers need solutions, not SSI technology. We will struggle in fostering adoption if we try to sell SSI technology to end customers. We should rather focus on selling them solutions to business problems. For example, Slack sells productivity/collaboration tools to enterprises, not Internet technology or communication protocols. The same approach should be taken but us identity folks!

About Podcast Episode

Read more about the episode by heading to https://northernblock.io/selling-solutions-not-ssi-technology-with-riley-hughes.

Some of the key topics covered during this episode with Riley are:

• Since we recorded the last episode (Episode 10), how have the value propositions and adoption of SSI changed?
• What are the different ways that SSI adoption is happening, and what ways are easier than others to push adoption?
• Do Enterprises see any incentive to issue digital credentials?
• Why the term ‘Digital Wallet’ is a bad analogy for what they actually are, and why it’s not positioned well to be a solution to business problems?
• Does Digital Identity still have an Identity problem? Why is terminology important to be used under the right contexts?

Where to find Riley?

• LinkedIn: https://www.linkedin.com/in/rileyparkerhughes/
• Twitter: https://twitter.com/rileyphughes

Follow Mathieu Glaude

• Twitter: https://twitter.com/mathieu_glaude
• LinkedIn: https://www.linkedin.com/in/mathieuglaude/
• Website: https://northernblock.io/