Getting Started with Subscriptions as an Author
Marketing a subscription as an author is hard. Will readers want to sign up? How will I even get the word out about my subscription? We are here to help. From launching your subscription to building your reader community, this episode serves as your guide to going from 0 to 1 on your author subscription :).
EPISODE OUTLINE:
0:00 Introduction to Subscription Marketing
2:11 Marketing Your Subscription as Serial Fiction Author
4:07 Marketing Your Subscription as KU or Wide Author
5:58 How Emilia Fosters Trust in Her Readers
10:46 Community is Your Superpower in Subscriptions
13:30 How to Build Relationships with Your Readers
20:19 Why Barnes and Noble is Growing Again
24:12 Five Stages to Subscription Marketing
27:58 Phase One: Pre-Launch
34:42 Phase Two: Beta Launching
37:40 Phase Three: The Launch
40:46 What Authors Can Learn From Ticketmaster
43:15 How Lifetime Subscriptions Made This Podcast $300k
45:55 Phase Four: Post-Launch Marketing
51:27 Phase Five: Marketing to Your Existing Subscribers
54:40 Our Final Advice on Marketing Your Subscription
1:01:08 Conclusion and Outtro
Join our community of subscription authors: https://www.facebook.com/groups/subscriptionsforauthors
Free storytelling insights delivered to your inbox each week: https://storytellersruletheworld.com/
And join Ream, the all-in-one publishing platform by fiction authors for fiction authors: https://www.reamstories.com
Review/rate Storytellers Rule the World on your favorite podcast app. You can also find the episode transcripts here: https://storytellersruletheworld.com/podcasthome
Thank you so much for tuning into the show! Always feel free to reach out to the team at hello@storytellersruletheworld.com
ABOUT STORYTELLERS RULE THE WORLD
We help authors break free from publishers, retailers, and big-tech platforms that take advantage of us. The most powerful people in publishing are YOU – storytellers.
Emilia Rose, a multi-six-figure romance author and co-founder of Ream, and Michael Evans, sci-fi author of a dozen novels and CEO of Ream, are here to help you succeed in the future of publishing as the founders of Storytellers Rule the World.
But wait... what is Ream?
ABOUT REAM
Ream is an all-in-one publishing platform for fiction authors.
Ream combines the best features of a mailing list, community platform, and a world-class reading and listening experience into one easy-to-use platform. All for $0 a month. We only make money when you do — and authors keep 90% of what they earn.
You can join Ream here: https://reamstories.com
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