Mike Halligan on Building a Pet Food Brand from Scratch | EP 236

Mike Halligan is the Co-Founder of Scratch.

Topics discussed ~ holidays and time off, the challenges of having physical products during covid, learnings for the new year, transitioning from fashion/ecom/marketing, Mike's past businesses, eating like shit when you're tired, testing dog food, scaling Scratch, being transparent with customers, Scratch's launch strategy, making ads funny, self belief and resilience, how brands cut through the noise, brands ripping brands off, sourcing inspiration, shaking up industries, marketing trends that aren't going to work in 2023, ChatGPT, artificial intelligence, SEO and getting traffic, protecting brand reputation online, crazy dog people, dogs in the office, meeting Co-Founder Doug + what's planned for 2023.

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