The names of Jameson, Roe, and Powers all have a special place in the history of the success of the Irish whiskey industry. But none of them had the power and influence in the 18th century to take their whiskey around the world. It took an Undertaker.
This week, we'll meet that man who almost ruined Irish whiskey's reputation, while also setting it on a path to the massive success it would enjoy in the 19th century. Plus, I'll share my experience on my first day in Belfast at the McConnell's Sherry Cask whiskey launch.