49 - Building the field of regenerative media

Modern media is both wonderful and scary. It represents both the best of what people have to offer and the worst. It can include beautiful works of art by independent artists that tell stories to lift the human spirit and pass along cultural lessons and values or, as is so often the case today, is a mindless clickbait article or listicle about “10 celebrities who don’t wash their hair every day.“ That’s because modern media content is increasingly being determined by finely-tuned algorithms optimizing for clicks, engagement, and ultimately profitability, rather than any higher purpose.

Meanwhile, an increasing number of studies are demonstrating strong links between our consumption of digital and social media with an increased risk for depression, anxiety, loneliness, self-harm, and even suicidal thoughts. Continuing to allow companies to A/B test on us at scale for the sole purpose of optimizing their profitability, without regard for the toll it takes on our physical and emotional well-being, is a recipe for disaster.

Enter today’s guest Charlene SanJenko, founder of reGEN Media. This 100% Indigenous-owned and female-led media partnerships organization matches progressive impact investors with purpose-driven brand advertising dollars to fund transformative media projects that deliver both social and financial returns. Charlene is a national marketing manager, competitive athlete, digital media arts professional, and Indigenous storyteller.

In this episode, we discuss Charlene’s journey to launching reGEN Media, the problems she sees with modern media, her vision for the field of impact media and reGEN in particular, and examples of indigenous-led media projects she has begun supporting, including her own documentary about her journey to reconnect with her Indigenous roots as an adult adoptee. And be sure to stay tuned to the very end when Charlene shares more about the opportunities for how Brands and impact investors can support these amazing media projects.

Resources from this episode:

• reGEN Media’s website and LinkedIn page.
• Charlene’s LinkedIn Profile and Twitter page.