Download - Activos Intangibles: ¿Cómo explotarlos de manera activa y creativa? (S1E19)

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Evolución Legal

Science:Social Sciences

Activos Intangibles: ¿Cómo explotarlos de manera activa y creativa? (S1E19)

2023-01-16

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La explotación de activos intangibles puede generar un valor enorme para las empresas coadyuvando a incrementar ventas, aumentar la productividad y reducir costos.

En esta segunda parte de la conversación que tuvimos con Daniel Legaspi, especialista en Propiedad Intelectual y Tecnología, y Juan Carlos Machorro, líder del área de práctica transaccional y financiera de Santamarina + Steta, platicamos sobre cómo explotar de manera activa y creativa los activos intangibles de una empresa, una vez que hayan sido identificados y debidamente protegidos.