Business:Marketing
How To Humanise A Brand Through Storytelling With Sally Paech
2017-07-23
Beerenberg is one of my favourite brands. An Adelaide Hills girl, I grew up with Beerenberg as local produce and their strawberry jam was always a household favourite! They have an authentic and human brand narrative, beautiful premium products, and a whole lot of heart in their family-run business.
This powerful combination has seen them grow from selling strawberry jam at Adelaide's East End Markets back in the 70's to international distribution and an engaged online community of 27,000 social media followers today. For Marketing Manager Sally Paech, daughter of Grant who started the business 40 years ago, the business is almost another family member.
In today's episode of Be The Drop, Sally talks about the marketing magic of brand storytelling, shares practical examples of how to engage your staff, and recalls fond memories of how it all began...
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