Behind The Membership with Callie Willows
Business:Marketing
Making the Leap from Products to Membership with John Tuggle
John Tuggle from Learning Guitar Now joins me on this weeks episode of Behind the Membership.
Learning Guitar Now has been around for over 10 years now, starting out selling books, DVDs and standalone courses before adding a membership offering into the mix. John's membership now accounts for around 75% of his monthly income, with one-off product sales making up the rest and John has a lot of great experience to share!
John has been running his membership for 3 years now, after spending 7 years selling higher priced one-off products. We talk:
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