Today's interview is with Perry Marshall, the "godfather" of Google Adwords and PPC. Perry is the author of the 80/20 Sales & Marketing book which covers most of the concepts discussed on today's episode.
The premise is that applying 80/20 in your Adwords campaign will help you improve your results by identifying the things that you should concentrate your time and resources on.
Some Things You Will Learn
Identifying the keywords that drive the most results
What settings to ignore and what s...
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