The reason public relations is so important is because there are people and brands out there that have the authority and trust that you need in order to make sales. You can try to grow your business by yourself without the need of "influencers", but if you get recommended by them, you would inherit their authority and the trust of their audience.
We also talk about SEO in this episode and how this blogger outreach process helps you get more links to indicate search engines you are a trust worth...
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