Native ads can be confusing, even the Wall Street Journal confused it with content marketing, and it's not, it's a different type of advertising that just happens to feature content, but as with any buzz word or fancy term, it's important to understand the meaning and the context.
Joe Pulizzi from contentmarketinginstitute.com is on the show for today's episode and he explains the difference in detail. He also tells us why or why not it would be a good idea to use native ads and when it can be ...
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