“Quality” is the Word of the Year in Acquisition

Today I’m joined by Ron Shah, Co-Founder and CEO of Obvi, a protein powder specifically designed for women. He has a super cool story of how he’s grown the company to over $30 million in size in just three years, and his insight is invaluable for anyone looking to start a business and grow it quickly.

Listen in as we dive into the marketing strategies that have worked best for Obvi, how Ron built his rockstar team, and how he overcame the challenges of financing and hiring that team. He also shares insights on financing growth quickly (and continuing to power it), how they leverage community and subscriptions, and the challenges and benefits of marketing to somebody on the opposite side of the consumer spectrum.

You can find show notes and more information by clicking here: https://bit.ly/3IOjLHO

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