Domain Names as Brand Assets (Tatiana Bonneau and Jason Barnard)

Tatiana Bonneau talks with Jason Barnard about domain names as brand assets. Tatiana Bonneau now works for MarkUpgrade.com and SmartBranding.com with the goal of helping entrepreneurs make better decisions about their online brands. She is interested in entrepreneurship with all its joys and pains, technology and how it affects our lives, names, business names and domains as brand assets. She is happy to help anyone with a serious interest with thoughts and ideas on any of these topics. Every website or business has its own unique domain name. And since it plays an important role in how customers can access or find your website, entrepreneurs and business owners should consider investing in one. The lovely Tatiana Bonneau shares her domain name expertise in this incredible episode. She explains the need for a domain strategy for businesses, its value, and the consequences of not having one. Some entrepreneurs and business owners shy away from the concept of owning a domain name because they don't know enough about it and the cost is too high, but owning a domain name comes with certain benefits, and it's important to understand how it works and how it's an asset to your brand. Tatiana also discusses some tips on buying domain names and what makes a good domain name. As always, the show ends with passing the baton… Tatiana enthusiastically passes over the virtual baton to next week’s groovy guest, Dennis Consorte. What you’ll learn from Tatiana Bonneau 00:00 Tatiana Bonneau and Jason Barnard 02:09 Branded Search (and Beyond) with Jason Barnard 03:17 Tatiana Bonneau’s Brand SERP 05:56 Tatiana Bonneau’s Knowledge Panel 06:13 Kalicube Support Group 06:58 Jason Barnard’s Knowledge Panel Tips 08:15 Is a .com Domain Necessary for Your Exact Brand Name? 11:36 What Makes a Good Domain Name? 13:26 The Value of a Domain Name to Your Brand and the Cost of Not Having One 20:05 Domain Name Tips 22:00 Strategies for Buying a Domain Name so Competitors Don’t Get It 22:51 The Importance of Knowing the Difference Between a Domain Name and URL in a Website 23:15 Why Do Companies Need a Domain Name Strategy 23:35 Different Uses for Domain Names 25:17 How is the Cost of Acquiring Domain Names Determined? 30:40 Brand Consistency 31:47 Passing the Baton: Tatiana Bonneau to Dennis Consorte This episode was recorded live on video January 3rd 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>