Do Sales Funnels Still Work? Or Is the Concept Springing Leaks?

The concept of the sales funnel is more than a century old. But depending on which Marketing Guru you listen to today – the funnel concept is either long dead or consistently proving itself alive and well.

Common criticisms:

• Too linear
• Imply a finite end
• Focus on conversion
• Rely on abundant attention 

Are funnels being replaced? Or do they still capture the customer journey?

Guest: Megan Dougherty, One Stone Creative
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