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The Marketing Companion

The Marketing Companion

Business:Marketing

Using Disruption as a Business Strategy

Using Disruption as a Business Strategy

2014-06-27
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There are conferences, books and consultants now devoted to heling your business plan for disruptive technologies and leverage them as a business strategy. But can you use "disruption" as a business strategy? Mark Schaefer and Tom Webster dissect this hot business trend.
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