Russ Klettke, business writer, recalls a grade school essay contest in which he zagged instead of zigged, and how that decision has influenced his career choice and writing style.

Russ Klettke grew up in a small town in upstate New York. From an early age, Russ realized creative thinking was one key to success. An award winning writer, Russ learned a lesson in 6th grade by choosing to write an original essay over a conventional one. Russ tells the story and explains how it has made all the difference in his life.

Russ Klettke is a freelance journalist based in Chicago covering energy and the environment, as well as a business writer for hire by companies and not-for-profit organizations. His book on nutrition, 'A Guy's Gotta Eat,' was published in 2004 and was endorsed by the American Library Association.

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