[EP.52] How to Create Evangelists & Explode your Brand with Leslie Greenwood

How To Create Evangelists & Explode Your Brand;

Authenticity, consistency, and intention. 

These are some of the most important characteristics we look for in people… 

Even more so when it comes to building a community.

Today, evangelism has been quite a big buzzword in the business world.

But what is evangelism, really?

Long story short — it’s all about problem-solving. 

It’s about building a community around the solution to your business problem and allowing people to become part of the solution, while making sure that it is all intentional.

In this episode of The Influential Communicator, I am joined by Leslie Greenwood, a trailblazer, seasoned evangelist, and today, a founder and CEO of Chief Evangelist Consulting.

I’ve pinned her down to talk about all things evangelism and how to explode your brand in the most genuine way, through your own evangelists.

If you own a brand or business, this is your wake up call to start evangelizing.

Press that play button!

WHAT WE DISCUSS:

• [0:54] - Who is Leslie Greenwood?
• [2:47] - Leslie’s experience with starting her own business in today’s market
• [4:47] - How Leslie prevents burnout
• [7:47] - The definition of an evangelist according to Leslie
• [10:45] - Why evangelism promotes connection and intimacy
• [12:34] - How to find evangelists for your business
• [14:55] - How to spark an authentic connection in customers and make them talk about your business
• [16:25] - Leslie’s superpower: deep listening
• [18:42] - The difference between being icky and being intentional
• [19:47] - What problem-solving community Leslie would build for Ravi
• [22:30] - Leslie’s tips to building a new community without feeling burnout
• [26:08] - The pros and cons of capping the number of people in your community
• [28:17] - How to create consistency in your community
• [30:25] - How to prevent the shift of focus or “shiny object syndome”
• [32:49] - Leslie’s thoughts on hiring a chief evangelist in your company
• [36:28] - Where Leslie hopes evangelism would be in after a year
• [38:23] - An influential communicator Leslie looks up to today

VALUABLE INSIGHTS AND KEY TOPICS:

• How to build a community of evangelists who are authentically invested in your brand
• How to become more intentional with the community you are building for your brand 
• The importance of taking it one step at a time to avoid burnout when it comes to creating a new community
• How to inspire a deeper connection and intimacy with people in your company through evangelism

NOTABLE QUOTES:

• [5:09] - “I am a 110% or nothing kind of person. 99% kind of feels like failure.” - Leslie Greenwood 

USEFUL RESOURCES & LINKS:

Chief Evangelist Consulting: https://thechiefevangelist.com/

Connect with Leslie on LinkedIn: https://www.linkedin.com/in/leslie-greenwood

Ravi Rajani’s Website & Podcast: https://www.theravirajani.com/podcast

Connect with Ravi on LinkedIn: https://www.linkedin.com/in/ravirajani/

Follow Ravi on TikTok: https://www.tiktok.com/@theravirajani

Subscribe and watch the show on YouTube: https://bit.ly/3eAJQx0

ADDITIONAL RESOURCES:

[FREE SCRIPT]

Discover how to craft a magnetic 45-second elevator story:

https://www.theravirajani.com/yourelevatorstory

Hire Ravi for a keynote or storyselling workshop for your sales team:

https://www.theravirajani.com/speaking

Learn more about Ravi's Storyselling Bootcamp:

https://www.theravirajani.com/thestorysellingbootcamp