124 - The Word You Need To Embrace For Real Success In 2023

I'm not usually one to attach too much to one word or another...

but recently I've come to realise that I was fighting an internal battle.

One word that people told me not to use in my messaging, that it was 'too complicated' for many, 'too scary' for others.

I've never really agreed with them, and who knows why I tried hard to follow their advice... until now.

There's more than enough evidence to prove that this word is more important than almost any other 'business word' we use.

It's more essential, more necessary than anything else we do as business owners, and therefore, it's not something to avoid, but something to get very. very comfortable with!

So, I've decided to stop avoiding using it (I wasn't that successful in avoiding it anyway since it's what I do!).

And in this podcast episode, you'll find out WHY I'm not going to beat around the bush anymore, and also WHY it's not all that scary or complicated after all!

Tell me below... have you ever feared this word? How do you feel now?

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