What Amazon, eCommerce and AI can teach the church

What does the church have to learn from Amazon? E-commerce might have a bit more to do with digital ministry than we might have previously assumed. So in this session of Pastoring in the Digital Parish we’re talking with Jason Caston about what our churches can learn from Amazon, how we can utilize AI tech like Alexa, and some of the ideas and technologies we might consider putting in our digital ministry toolkits as we prepare for the future of the church in the digital age.

Jason Caston is a digital marketing specialist for Amazon. He has over 19 years of experience in web and content development. He’s made the rounds as a speaker and presenter. And Jason is a person of faith, who has written several books about ministry in digital spaces, including “The iChurch Method” and most recently “Digital Connections”.

(00:00) Welcome
(01:56) What the church can learn from Amazon
(06:32) The church and Alexa/Smart Speakers
(08:10) What is an Alexa skill?
(09:52) Ministry consistency across platforms
(12:38) What are metrics to use in digital ministry?
(16:42) Creating a user experience for digital ministry
(22:12) What needs to be on your church’s website
(26:02) Where the church still needs to act in digital ministry
(33:19) Where to contact Jason Caston