Business:Marketing
Do Podcasts Have a Privacy Issue? w/ Jordan Bentley
2023-01-25
We’ve all heard the horror stories of smart homes listening to your conversations when they shouldn’t be or mentioning you need a product and immediately getting a targeted ad for it. As our society gets more reliant on technology, privacy is a hot topic. Which begs the question, is there a privacy issue in podcasting?
Audiohook founder Jordan Bentley joins Heather Osgood on the newest episode of The Podcast Advertising Playbook. Tune in now to find out if Heather and Jordan have concerns about privacy in the podcasting industry. In addition to privacy, they discuss:
- Why you need to be specific when talking about programmatic ads.
- DSPs (Demand Side Platforms) & audio.
- How to handle frequency capping when your hosting provider doesn’t have that capability.
- How probabilistic targeting works & how it preserves privacy.
“Again, audio is different, and it takes some time and effort to do it right.”
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More of a visual person? Watch this episode on YouTube.
Ready to learn more? Check out our blog for more podcast advertising tips.
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