Setting Your Marketing Budget in a Potential Recession

Bulletproof Dental Practice Podcast Episode 283

Hosts: Dr. Peter Boulden & Dr. Craig Spodak

Guest: Dr. Trey Tippit

Key Takeaways:
Introduction
Spending Anticipation For Full PPO
Marketing Direction
Do Something You Know How To Control First

References:

Bulletproof Mastermind
Bulletproof Summit
Mighty Networks: Bulletproof Dental Practice
Bulletproof ERC
99 Designs 
Design Pickle
Traction: Get a Grip on Your Business 
How The Mighty Fall: And Why Some Companies Never Give In
After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul 
How to Invest: Masters on the Craft 
Atlas Shrugged 
Onassis: An Extravagant Life  

Tweetables:

We all have different ways we market. -Dr. Trey Tippit

The problem with paid ads is your competing with momentary attention. -Dr. Peter Boulden

The easy button never yields long-standing results. -Dr. Peter Boulden

Soft times make soft people. -Dr. Craig Spodak

Have accountable people to cover your weaknesses. -Dr. Craig Spodak

More for the sake is more is not good. -Dr. Trey Tippit

Fix the things that you know you’re bad at. -Dr. Peter Boulden

We all value a business that runs without us. -Dr. Craig Spodak