Approaching clients you don’t (yet!) have a relationship with

In this episode, Frankie Tortora and Steve Folland have a chat in response to an excellent question from designer Jason Hunt.

He says:

“I occasionally get the urge to approach a company who I think are doing their brand absolutely no favours and underselling what I know to be brilliant. I'm a designer, so approach this from a branding and design perspective (though of course their copy might also be shit!)

This has never worked, and I rarely even entertain it these days, but I have a company that I am dying to approach as they are brilliant at what they do, have a great and friendly reputation and would even probably have money to spend on all these things. I just can't fathom out for the life of me why they haven't upped their game?

Has anyone ever done this (successfully) and do you have any tips on how to write the initial approach to not sound like just a mansplaining twat?”

What would your advice be? Let us know your thoughts using #DIFTKpodcast on Twitter and Instagram, and join in the conversation via the DIFTK Community.

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This episode is supported by AXA Business Insurance

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Jason Hunt's website
Frankie Tortora's website
Steve Folland's website
Steve's podcast - Being Freelance

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