EP 129: The What, Why and Where of BS in our Businesses (And How to Get Rid of Them)
This podcast is called No BS Agencies, but what exactly do I mean by BS?
Where does it come from? Why does it happen? How much of it is acceptable in our businesses? And most importantly, how do we get rid of it?
I think a lot of people use the term BS in their marketing because it makes them sound like they’re no-nonsense. They cut to the point. They’re not going to BS you or waste your time.
But frankly, a lot of people who say they have no BS have a LOT of BS in their processes and their businesses.
So let’s get into what I mean by No BS, what a No BS agency is, and what kind of BS we’re all dealing with.
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