RICHARD DEITSCH on the future of Sports Talk Radio in Canada.

With Shannon out on “assignment” for the next two days, Richard Deitsch will be subbing in to take his place next to Bob.    No need for a guest today as Bob and Richard open up a conversation about the outlook of sports talk radio in the country and its future as a consistent media to consume sports. With Podcasting fast becoming the new standard, the two wonder how sustainable sports talk radio is as they look back at their experience at Sportsnet and compare the differences in how sports radio was advertised then to now. As sustainability dwindles when it comes to radio programs, Bob and Richard discuss the options sports talk radio has and whether it’s possible to make money off of the medium in the future.