E24: #SportIndustryInsights – Vanessa Basora, Brand Director at Sevilla FC

This episode is part of our 4-part podcast series is in collaboration with Johan Cryuff Institute.

In this episode, Vanessa Basora – Brand Director at Sevilla FC, provides an extensive overview of branding and the pillar on which its business (sponsorship, merchandising sales, licences, content etc.) and communication (campaigns, corporate communication, public relations etc.) are built in the football industry.

If you are interested in taking up a course in Sports Management, Sports Marketing and Sponsorship, Football Business or Coaching qualification at the Johan Cryuff Institute, apply here: ww.johancryuffinstitute.com.

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From the leading figures in the global sport business. Africa Business of Sport Podcast - Africa's leading sport business podcast.