Ski Manufacturing, Sustainability, & Atomic's New Impact Statement
Today we’re talking about the ski industry, ski manufacturing, and sustainability in general, and Atomic’s own historical and quite recent initiatives, including their new annual Impact Statement they released today. Last week Jonathan was at Atomic’s headquarters in Altenmarkt, Austria, to discuss — and see — what one of the largest manufacturers in the ski industry has been up to on the sustainability front. And after many hours of conversations and going carefully through this Impact Statement, I highly suggest checking it out.
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