BRIAN COOPER on how to fix Hockey Canada, the NHL’s board advertisements and the future of Canada Basketball.

Our business specialist joins the podcast today to catch up with Bob and John.

For the first half of the show we focus on the issues surrounding Hockey Canada as we get Brians perspective on the matter. The three talk about potential replacements for head of the board and get into the details of how Brian thinks the organization can fix the mess they made and re-build the brand.

We also spend time on the thinking between the NHL’s in game ads being projected onto the boards.How much money will this bring the league and how much of the technical difficulties damage the brand?

To end the show, we talk about the growth of Canada Basketball and get some insight on the future of international basketball in Canada.