The Core Value Equation: How to Design an Unbeatable Company Culture | Darius Mirshahzadeh

In just three years, Darius Mirshahzadeh went from being a one-man show to having the 40th fastest-growing private company in the U.S. He was a 28-year-old CEO who brought his dream to life... until it hit him.

He hated his company, and it was his fault.

Darius realized that his organization didn’t reflect his core values, making limitless scale impossible. His journey to create a company grounded in core values resulted in Glassdoor ranking him the number nine CEO in America for small and medium-sized businesses. Now, having exited his company, Darius helps other companies scale to 8 and 9-figures using the principles he discovered.

Darius Mirshahzadeh is an author, entrepreneur, and expert in scaling businesses. Within three years of founding Twin Capital Mortgage, he grew it from one employee to 150 employees with a 2500%+ revenue growth. His new book, The Core Value Equation, discusses how to use core values to create limitless scale and build an unbeatable organization.

In this episode, Dart and Darius discuss:
- Darius’ new book, The Core Value Equation
- Designing company values
- Whether or not employees must share company values
- Core values as the language of accountability within an organization
- Measuring employee efficacy and engagement
- When polarization in business is a good thing
- Finding your calling
- And other topics…

Darius Mirshahzadeh is an author, entrepreneur, and expert in scaling businesses to eight and nine figures. Within three years of founding his first company, Twin Capital Mortgage, he grew it to have 2500%+ revenue growth and reach #40 on the Inc. 5000 rankings. By focusing on core values and honesty within a company, Darius was ranked #9 by Glassdoor’s Ranked CEOs in America for small to medium businesses. His new book, The Core Value Equation, discusses how to use core values to create a limitless scale and build an optimal organization.

Darius participated in the Birthing of Giants at MIT and the Gathering of Titans at MIT, was a TEDx curator, and graduated from the world-renowned Stagen Integral Leadership Program. His six core values are happiness, love, passion, curiosity, creativity, and balance.

Resources Mentioned:
The Core Value Equation, by Darius Mirshahzadeh: https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708
Bain & Company’s eNPS: https://www.netpromotersystem.com/about/employee-nps/
Gallup Q12 Employee Engagement Survey: https://www.gallup.com/workplace/356063/gallup-q12-employee-engagement-survey.aspx

Connect with Darius:
https://therealdarius.com/
The Greatness Machine podcast

Work with Dart:
Dart is the CEO and co-founder of the work design firm 11fold. Build work that makes employees feel alive, connected to their work, and focused on what’s most important to the business. Book a call at 11fold.com.