5. Strategies for Consistently Growing Your Print-on-Demand Etsy Shop Sales with Cassiy Johnson

On this podcast we're joined by Cassiy Johnson who in two years has increased her sales to $500K. Cassiy lost her job in 2020 and decided to open up an Etsy store to sell print on demand products. With the help of a YouTube video, she opened her store within 24 hours and saw immediate success, as her mother-in-law purchased a product, and it sparked the algorithm to show it to more people.

The Etsy Seller Podcast is hosted by Cody McGuffie, CEO and founder of EverBee. In each weekly episode of this podcast, you’ll hear from experienced Etsy Sellers on how they run their Etsy business, how they got their first sales on Etsy, how they marketing their Etsy shops and so much more. 

EverBee is a Etsy product analytics tool that helps Etsy sellers find best selling products and keywords so they can sell more on Etsy.  It helps Etsy sellers speed up product research and product discovery so they can get their first Etsy sales and grow their business. 

Sign up for EverBee for free at the link - https://everbee.io

Key points and time stamps:

4:30 Start simple and don't overthink.

10:13 Do more of what works.

14:16 Diversify to stand out.

17:16 Test different designs to succeed.

28:23 Track competitors' success.

33:06 Take professional photos.

37:00 Plan ahead for holidays.

45:16 Optimize your Etsy tags