#65: Are Television Ads Too Expensive? Guess Again!

Contrary to popular belief, television ads are not too expensive. In fact, they are a crucial marketing strategy for any business due to their ability to reach a wide audience. The high return on investment for television ads makes them a cost-effective way to advertise products and services.

Welcome to another informative episode of "Digital Marketing For Coaches & Consultants" with host Dr. Terri Levine. In this episode, Terri delves into the effective length of a television ad and why using a client case study is an effective approach. She also shares tips on how to maximize the impact of television ads through strong calls to action and compares the advantages of television ads over other forms of advertising. 

 

Tune in for valuable insights and strategies to enhance your marketing efforts.

 

Key Highlights From The Episode:

[0:30] Introduction to the episode

[0:58] Today’s focus; Television ads

[1:15] The key to a successful television advertisement

[1:31] What is the most effective length for a television ad?

[1:52] Why it is preferable to use a case study from a client as an ad

[2:10] Getting the most out of TV ads through strong calls to action

[2:39] What’s the pricing of a professional quality ad? 

[3:43] The advantage of Television ads compared to other types of ads

[4:01] Terri Levine’s final words  

 

Golden Nuggets

• It is preferable to use a case study from a client as an ad because people can live vicariously through the other person’s case study or testimonial. Moreover, it builds your credibility and instantaneously takes away your prospect’s fears.  [1:48]
• The ad should have a powerful call to action that your prospect can take action on immediately because immediacy is key to television ads [2:10]
• With television ads, you get a very high ROI; more than you do with other ads. [3:43]

 

Let me help you grow your coaching business:

Grab this free training and see my revolutionary process in action! Join me and my Inner Circle Students for a behind-the-scenes Live Group Coaching Call: www.6figsin6months.com

If you want to join me in one of our connect and collaborate sessions. Go to https://calendly.com/heartrepreneur/mcm-live-connect-and-collaborate-session, and select a date & time!

Oh yeah, feel free to join our free Facebook community here: https://www.facebook.com/groups/1024921757544017.

Want More!?

Listen to the podcast version of this content on your favorite podcast platform: Apple Podcasts | Spotify | Stitcher | Google Podcasts

Watch all the episodes and more to gain more insight on Youtube: https://www.youtube.com/@coachterri/videos.

 

Please connect with me on social:

Instagram: https://www.instagram.com/mentorterri

Facebook: https://www.facebook.com/HeartrepreneurTerriLevine

LinkedIn: https://www.linkedin.com/in/terrilevine/