13. How to leverage social proof to boost your marketing

The goal of today's episode is to give you a better understanding of how social proof can be used to build trust and credibility with potential customers, leading to increased conversions and sales.

Katie discusses the power of social proof and how it can be used to boost your marketing efforts, including:

1. What is social proof and why is it important for marketing?
2. Types of social proof, including testimonials, reviews, and social media metrics.
3. How to use social proof on your website and in your marketing materials.

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