Crafting compelling messaging using the power of storytelling (with Dr JJ Peterson)

Dr JJ Peterson is the head of StoryBrand and the host of the Marketing Made Simple podcast. Since 2013, he has used the StoryBrand Framework to help thousands of organizations clarify their message in order to grow their business. In today's episode, JJ and I deep dive into how online businesses can use the StoryBrand framework to create better messaging and marketing.

- Why clarity in your communication is the key factor to standing out in any successful marketing story
- The science behind clear and simple messaging that contributes to your customers' ability to 'survive and thrive'
- The unmissable seven essential elements of storytelling for successful marketing - minus the unnecessary tangents!
- The importance of staking your authority as the 'guide' to solve the problem for your 'hero' (insert customer)
- JJ's tips for avoiding the costly mistake that 70% of American small businesses make today
- The reality of manipulative and aggressive sales strategies, and the damage it could be doing to your business—and how to avoid this in your marketing.

To learn more from JJ you can tune into his podcast Marketing Made Simple plus check out the StoryBrand online brand script at mystorybrand.com


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