How Do I Use Amazon BSR To Increase My Rankings And Sales? [The PPC Den Podcast]

Today’s episode is part two of our experiment on a client’s low BSR.

Michael and Ad Badger Account Manager, Michael Tejeda, got an in-depth look at the techniques and strategies used to recover from a low BSR. They will also show us the exact steps to take in order to improve our Amazon rankings, including optimizing listings, increasing reviews, and improving customer service. They will also discuss some of the common mistakes sellers make when trying to improve their BSR so that we can avoid them in the future.

We’ll see you in The PPC Den!

🦡 Highlights

00:00 Optimizing for BSR: A Follow-Along Journey and Results

01:28 Intro 02:39 Analyzing Amazon PPC Performance: Interpreting Results and Best Practices

04:08 PPC Strategy for Q4 and Q1 of 2023

05:46 Analysis of Sales Performance for Multi-Product Listing on Amazon

08:03 Analysis of PPC Performance Impacted by Stock Availability

09:43 Analysis of Retooling an Amazon FBA Product Launch Strategy

11:29 The Impact of Price Sensitivity on Amazon PPC Rankings

14:35 Exploring the Differentiation of Luxury Products in the Marketplace

15:58 Analysis of Year-Over-Year Performance Increase for PPC Strategy

18:22 Successful PPC Management: A Conversation with Michael Tejeda.

If you like what you hear, leave us a video review! We might share it on the show. https://www.videoask.com/flzfqx0jt

🦡 Resources & Links

Get our content library with a checklist that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/

Boost Amazon Organic Ranking - Run Google Ads to Your Amazon Listing [Ad Badger X Search Scientists] https://youtu.be/bjysZ0J6rkU

5 Important Factors That Influence Amazon Ranking [PPC Den Podcast #136] https://youtu.be/EfXBqz0hfAo

How do I Improve Amazon Total ACOS Fast? Boost Organic Ranking [The PPC Den Podcast] https://youtu.be/M07pepUyXWc

How Do I Maximize Sales With Amazon’s Product Opportunity Explorer? [The PPC Den Podcast] https://youtu.be/n2wY3FqzsN0

What Do I Do When My Amazon PPC Has Hit The Point of Diminishing Returns? [The PPC Den Podcast] https://youtu.be/x8wwrDlEHCU

10 Real Amazon Advertising Horror Stories & How to Survive [The PPC Den Podcast] https://youtu.be/Bx0-meg1uZ4

Why Should I Optimize Prices on Amazon Advertising? [The PPC Den Podcast] https://youtu.be/p98Kqe2eM5U

How One Keyword Can Apply to Multiple Products [PPC Den Podcast 94] https://youtu.be/sXEHl2yzdSE

Amazon Key Metrics: What Do I Track & How Do I Influence It? [The PPC Den Podcast] https://youtu.be/G-Ncm6qFtk8

Should You Use Amazon Ad's New Budget Rules? [PPC Den Podcast 148] https://youtu.be/n0HuUe3bQU8

🦡

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Look through all our show notes: https://www.adbadger.com/podcast

Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/ -

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Michael Tejeda, Ad Badger Account Manager

Senior Producer: Nancy Lili Gonzalez

Video and Audio Editor: Pedro Moreno

Graphic Designer: Karolina Facchin

Podcast Coordinator: Myreen Garcia Sejalbo