AA98 - Are B2C and B2B Product Management Different Skills?

Do B2C and B2B Product Managers need different skills?

Product Manager Brian Orlando kicks this podcast off by telling the story of how he once missed out on an opportunity because of this question. Enterprise Agile Coach Om Patel joins to weigh in on this discussion, adding how B2B and B2C might be change the way teams work.

0:00 Topic Intro
0:59 Reading the Post
1:31 Core & Product-Specific Skills
3:09 Skills vs Traits
6:32 Building the Argument
9:32 Feedback
12:34 Contracts
13:49 B2B Stakeholder Management
15:49 The PM Books Experiment
18:48 Finding the Early Adopters
22:52 Common Pro-Difference Points
25:57 Differences
32:19 Metrics
33:39 Dealing with People
36:25 User Personas
40:06 Building Crap - A Risky Portfolio
42:33 Let's Talk Strategy
43:51 Logical and Rational Reasoning
48:09 Custom Requests
54:37 Conclusion
57:12 Wrap-up

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AA98 - Are B2C and B2B Product Management Different Skills? #ArguingAgile #agile #podcast