#148 We need to increase pricing but the sales team is resisting. What should I do?
Price increases are a bit of a dirty word in business - and they have become a critical success factor for companies in 2023 with incredibly high price inflation affecting input costs;
Practically many businesses must increase pricing at some point, and people don't necessarily like to do it - especially the sales team who deal with customers all the time.
In this episode, we talk about the method of price increases, why it matters and some of the best ways to do it in your business.
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