Going Online the Cambodian Way

If you come from a country with few internet users and even fewer smartphone owners, why would you set up an internet shopping business? “I wanted to buy a present for my then girlfriend,” says Vichet In, who is the founder and CEO of one of Cambodia’s first and most successful forays into e-commerce. In 2013 only around 6% of Cambodians used the internet. But there’s been a rapid rise in internet usage and in smartphone ownership. Which is good news for Vichet and his siblings, who have becom...