Out of Patients with Matthew Zachary
Health & Fitness
On today's episode, Matthew welcomes Kristie Kuhl (Global Managing Director, Health and Wellness, Zeno Group) and Peter Pitts (Former FDA Associate Commissioner and President of the Center for Medicine in the Public Interest) to share highlights and recap their panel session at the 2022 STAT Summit in Boston, MA.
The STAT Summit is a prestigious annual event that welcomes global leaders to discuss healthcare's most critical topics, and Matthew, Peter, and Kristi's panel, "We The Patients," did not disappoint.
With a focus on consumerism in healthcare and how direct marketing has the potential to be the new "patient engagement," attendees learned the value of thinking consumer vs. thinking patient.
Put on your thinking hat and prepare for a rollicking and highly entertaining discussion.
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