Sell For Tomorrow, Not For Today

“You’ve got to be standing behind your product. You cannot cut corners.”

- Shelagh Cummins

Are you selling for today? Or are you selling for tomorrow? When we sell for today, we are focused on short-term goals and gratification — and we aren’t thinking about the long-term ramifications and impact for our businesses.

Selling for today can take a few different forms. You could skimp out on quality in order to save some money. You could refuse a reasonable request for a refund or replacement. You could base your pricing on vanity metrics, rather than on real value. The result? You may get (and keep) the profit for a handful of sales… but you’ll miss out on the positive word-of-mouth and repeat business that would help you continue to build your revenue, client base, and reputation.

If you want a long-lasting business that will scale with more ease and serve you for years to come, then you’ll definitely want to listen to this episode!

In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

• The difference between selling for today and selling for tomorrow — and why it’s so important 
• How to sell with integrity and with confidence 
• Real-life examples of what can happen when you’re too dazzled by the short-term gains to think about the long-term impact

  

Highlights:‌ ‌

00:01  Intro

01:11  Hockey tournament refund example

07:04  Ornament misrepresentation example

09:53  Vanity metrics 

10:56  White Mercedes example

13:10  Commission breath

14:54  Sales tactics

16:31  Conclusion

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Links:‌ ‌

  

To work with me and make your next power move, visit:

https://shelaghcummins.com 

   ‌

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