Branding and Building Identity Within a Culture - John Weaver & John Torrey, The Culture Classroom
On today's podcast, we discuss building a brand and identity for your units within the bigger umbrella of culture within a program.
John Weaver is the Receivers Coach, Head Track Coach, and Director of Athletic Advancement at Madison Ridgeland Academy (MRA) in Mississippi. Coach has won State Championships in both football & track. He has created some excellent courses on CoachTube. He is Co-Host of the Culture Classroom Podcast with John Torrey, a former NFL, and College coach and currently running back and head wrestling coach and author of "More than the Game"
Show Notes:
-Having a strong brand starts with the culture
-Culture can’t be replicated
-Culture is about taking care of people
-The word “intentional” is overused and underutilized
-You can’t fake it. It has to be who you are
-Coaching is not a copy-past function
-When getting a great idea - how can I make it fit my coaching?
-John Madden
-Build on the things that stick
-If you find an idea you like, explore it and find more like it
-Start small
-Know your how and your why
-Culture isn’t soft
-HTHL high truth and high love
-The head coach sets the culture but you own a piece of it
-Put your unique fingerprint on it
-The subculture builds identity in a part of the bigger culture
-You are the head coach of your position group
-Branding is your style of how you are living the culture
-Bronco Mendenhall
-Dealing with internal conflict inside the culture
-your identity has to be exclusive
-Identity cannot become a counterculture
-Every year that team has a unique way of presenting itself within the culture
-“ARB” - The Air Raid Brigade - developing a group identity
-Core values - LED
-There are times for tough love and yelling
-You have to meet the standards
-Coaching points on creating identity and branding
-Purple cows
-Evolution is essential for any kind of strength in your program
-When you find something that works, it’s easier to find what’s next
-Find advice and perspective from those outside your organization
-Bum Phillips - “Bitching isn’t coaching”
-Four years for forty years
-When you get into coaching, it’s not about you anymore
-Randy Jackson - “The easiest part is putting the whistle around your neck”
-Your identity comes from who you are, not what you do
-The experience you create for someone is your culture
-Your coaching should be done in a way that doesn’t become white noise
-It’s ok to listen
-You don’t always have to have the last word
https://podcasts.apple.com/us/podcast/culture-classroom/id1449070037
Related:
Angus Reid - Thank You, Coach
https://soundcloud.com/user-804678956/thank-you-coach-angus-reid-1
Follow Coach on Twitter @mistertorrey
Follow Coach on Twitter @CoachWeaverMRA
Learn more about your ad choices. Visit megaphone.fm/adchoices
Create your
podcast in
minutes
It is Free