Todays guest is Bob Rodwell, and we discuss how to apply marketing procurement best practices to become relevant to your difficult business stakeholders.
Bob shares some great advice, including
How to become relevant when managing the Marketing category
Applying Marketing Procurement best practices to become relevant to your difficult stakeholders.
Best practices for managing RFP’s for creative services
Why Pepsi decentralizing marketing procurement was a one off, and not part of a broader ...
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