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Welcome to the PRmoment Podcast.
This is a bonus podcast where we chat about Rajar’s latest results. For those of you that aren’t aware of Rajar - it was established in 1992 and operates the single audience measurement system for the radio industry in the United Kingdom
Each quarter it publishes the listenership figures for UK radio and this offers a really interesting insight for PR people on how the UK public is engaging with this important channel.
On the show today we have Alex Williamson, senior newsroom producer at Markettiers to talk us through the latest Rajar results for Q4 2022
Before we start do check out our latest free-to-attend webinar “The State of Social 2023: Channel Disruption, Influencer Growth and The Great Data Integration Challenge.”
Before we start, thanks to the PRmoment Podcast sponsors, The PRCA.
1 min Alex gives us the highlights of this quarter's Rajar results.
2 mins 49.7 m people in the UK listen to the radio each week with an average of 20.3 hours per week
3 mins The BBC has a 47% share of radio listening, but which BBC stations are on the rise?
4 mins How did commercial radio do and which commercial stations are on the rise?
5 mins A discussion of the rise of targeted radio channels, including Boom Radio and The Greatest Hits Radio Network.
12 mins What are the opportunities for brands on the radio?
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