Ego Iwegbu is a serial entrepreneur and co-founder and CEO of The Good Mineral, a clean-beauty brand focused on sensitive acne-prone skin. She first went into business founding Nail Salon in 1999, and now also founded two other companies, the cosmetic line Miss London and the salon business Miss Salon London. Author of Open Your Own Salon the Right Way and Kick-Start Your Salon into Profit, Ego has also made it her mission to help other women build businesses, especially female founders who find themselves in difficult circumstances.
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