964: Keely Beasecker Owner of Niffer's

Keely Beasecker entered the restaurant industry in 1982. Before that, she was a competitive swimmer at Auburn in Alabama. When she left competitive swimming, she began working at Quincey’s Steakhouse in South Carolina. There, she became a master of FOH. In 1991, she and some partners opened the first Niffer’s in Auburn, AL. In 1994 they opened a second location which closed in 1996. In 2001, the true second Niffer’s location opened and today there are 3 total Niffer’s locations.

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Favor success quote/mantra:

• "Improve everyday by 1%."

In this episode with Keely Beasecker we will discuss:

• Discipline in the industry
• Comparing the restaurant business with competitive swimming
• Opening a second location too far from your first
• Opening and closing a second location
• Expansion in order to give better opportunities to your staff
• Checklists
• Prime cost
• Cell phones in the workplace
• Kids these days

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Knowledge bombs

1. Which “it factor” habit, trait, or characteristic you believe most contributes to your success?
   • Discipline
2. What is your biggest weakness?
   • Heart
3. What's one thing you ask or look for when interviewing/growing your team?
   • What did you do today to better the company?
4. What's a current challenge? How are you dealing with it?
   • Staffing
5. Share one code of conduct or behavior you teach your team.
   • Have fun
6. What is one uncommon standard of service you teach your staff?
   • Never have a tea glass below the halfway point
7. What's one book we must read to become a better person or restaurant owner?
   • Jon Gordon
   • GET THIS BOOK FOR FREE AT AUDIBLE.COM 
8. What's one piece of technology you've adopted within your restaurant walls and how has it influence operations?
   • Restaurant Systems Pro
9. What is one thing you feel restaurateurs don't do well enough or often enough?
   • Train
10. If you got the news that you'd be leaving this world tomorrow and all memories of you, your work, and your restaurants would be lost with your departure with the exception of 3 pieces of wisdom you could leave behind for the good of humanity, what would they be?
    • Fun
    • Love
    • Laughter

Contact:

Email: kbeasecker@niffers.com

Thanks for listening!

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Huge thanks to Keely Beasecker for joining me for another awesome episode. Until next time!

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