Direct Mail: A Proven Way to Generate Leads for Your Business

Direct mail has long been a proven way to generate leads for your real estate investing business. Direct mail marketing is a form of legacy marketing which is just another way of saying it’s been around for a long time. It’s a proven strategy for lead generation. And I can tell you this, it still works today.

From a marketing perspective, one thing I love about direct mail marketing is that you can get very targeted with your mailings so that you are reaching the right people with the right message. When it comes to generating leads for off-market properties, it is hands down the only way to reach most off-market sellers.

Listen in as I go over some pretty impressive statistics to back this up.

Key Highlights:

[00:01 - 04:29] Opening Segment

• How direct mail is a great return over time and can be put on autopilot

• 86% of marketers are investing in direct mail marketing today

 90% are combining direct mail with digital marketing

• How you can increase the amount you spend on direct mail over time

[04:30 - 09:21] Online & Offline Strategies

• How you can achieve a 400% return on investment

Combining online and offline marketing strategies

• Statistics show 81% of deals come after the fifth mailing

90% of competition stops mailing before the third mailing

[09:22 - 14:04] Unlock the Power of Direct Mail Marketing

• 71% of people outsource their direct mail marketing while 29% do it in-house

• Why it is more cost-effective to outsource direct mail marketing

• How direct mail marketing influences buying and selling decisions

There is a 13 to 1 return on investment with direct mail

[14:05 - 20:34] Closing Segment

• Check out Open Letter Marketing

• Put together a simple marketing plan in an hour

If you need a way to keep track of your leads, this CRM is great and there is a FREE version. Check it out here. 

Resources Mentioned:

How to Scale Your Real Estate Investing Business Using Invelo with Justin Silverio

Key Quotes:

“Your ability to generate leads will be the number one predictor of the success or failure of your business long term.” - Sharon Vornholt

“Direct mail is one of the best investing strategies of all and is hands down the only way to reach most off-market sellers.” - Sharon Vornholt

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

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