How to Leverage TikTok for Brand Growth and Influencer Collaborations [Cassie Petrey Interview]

TikTok is becoming more critical of a channel to tap into a new generation and new trends. But there are many things that we can apply from our legacy social media marketing into understanding and leveraging this newest of social media platforms for our business.

Today's guest, Cassie Petrey, co-founder of the digital marketing company Crowd Surf, has helped some of the most iconic musicians such as Backstreet Boys and Camila Cabello use social media to connect with their audience. That same advice can be used for your business regardless of industry. Listen in for the details!

Guest Links

• Cassie Petrey on Instagram: https://www.instagram.com/cassiepetrey/
• Cassie Petrey on LinkedIn: https://www.linkedin.com/in/cassiepetrey/

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