Quantifying the Success of Marketing Campaigns
Katherine Ayombil, Sr. Director of Demand Generation at DreamBox Learning, talks about her role in introducing a more quantitative and analytical approach to the marketing research process as a way to measure the success of marketing efforts in terms of revenue. Katherine describes how email automation helped DreamBox create reliable lead scoring guides to help her marketing team understand the impact of its digital marketing efforts.
Create your
podcast in
minutes
It is Free